Dr Magnus Lynch
Dr Magnus Lynch
I created a small series of videos for a London based dermatologic surgeon – Magnus Lynch.
The brief was to create promotional videos for Magnus’s website as well as social media. The videos should be an introduction to Magnus as well as services he provides such as botox injunction and mole removal.
I decided to structure the videos in a “patient journey” style. This is because I believe that it is much easier to sell an expensive service when you show the potential clients what they can expect from it? What benefits can it bring them?
We first introduced Magnus coming into the office, introducing himself to the audience (a.i the patient) and setting the scene. After that we introduce the real patient and intrecut the initial consultation with Magnus’s commentary regarding the problem and procedure.